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Robert Rich, Jr, MD, FAAFP
Medical Director
Community Care of the Lower Cape Fear
Wilmington, NC

About Robert Rich, Jr, MD, FAAFP

Robert “Chuck” Rich, Jr., MD, FAAFP, serves as medical director for Community Care of the Lower Cape Fear, 1 of the 14 North Carolina Medicaid regional networks. In that capacity, he has served as a practice educator on safe opioid prescribing and quality improvement activities as well as a practice and patient advocate for quality metrics. He also serves as a part-time clinician and practice medical director of a facility-owned group practice serving a rural population in southeastern North Carolina.

Dr. Rich graduated in 1979 from the University of North Carolina at Chapel Hill with a BS in biology. He completed his medical education at the Bowman Gray/Wake Forest School of Medicine in 1984 and went on to complete a family medicine residency at the East Carolina/Brody School of Medicine, where he was co-chief resident from 1986 to 1987. He practiced family medicine first at the Choctaw Health Center of the Eastern Band of Choctaw Indians, Indian Health Service (IHS) from 1987 to 1991 and received a commendation by IHS for meritorious service. He was in private practice from 1991 to 1995 in rural southeastern North Carolina, and since 1985 he has been at least a part-time member of Bladen Medical Associates, a group practice, in the same area.
Active in both the North Carolina Academy of Family Physicians and the AAFP, Dr. Rich has professional interests that include rural medicine, medical management, quality improvement, opioid prescribing/ pain management, and advocacy for the specialty of family medicine. As former chairperson of the AAFP’s Commission on Health of the Public and Science, he has served as a liaison for the AAFP to various national taskforces on opioids and pain management.
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