American Academy of Pain Management Now Academy of Integrative Pain Management
My job as managing editor of Practical Pain Management just got easier. By changing their name, the Academy of Integrative Pain Management (formerly the American Academy of Pain Management) now makes it easier to distinguish itself from the American Academy of Pain Medicine. For years, these two pain associations shared the same acronym AAPM—making it virtually impossible to tell them apart unless you spelled out the last M—medicine or management.
But by announcing the name change, the AIPM is also establishing their independence from other pain societies. "For the last 28 years, the [AIPM} was the only national professional organization dedicated to advancing the integrative pain care approaches that now define 'best practice' in the National Pain Strategy published by National Institutues of Health," noted a press release from the organization.
“Our mission and our name are finally aligned!” announced board president Joanna Katzman, MD, MSPH. “The board recommended this change because we want all healthcare professionals who treat people with pain to know our organization is where to learn about effective, safe, and sane approaches to pain management,” said Dr. Katzman, who is an associate professor of neurology, director of the University of New Mexico Pain Center, and co-director of the acclaimed UNM Project ECHO Chronic Pain Program.
In addition to reflecting the organization’s mission to advance integrative care, Executive Director Robert Twillman, PhD, also sees the name change as a strategic business decision. “Why should we hold onto a “generic” brand name that gets confused with other organizations? We have 28 years of equity in unique expertise as the only organization that has always promoted this comprehensive, multidisciplinary integrated, approach to delivering pain care. That is a great foundation to build upon,” he said.
Both Drs. Katzman and Twillman also said that dropping “American” from the name allows the organization to open up to global opportunities in the future. For now, driving improved pain management practices in the US is their sole focus. "Given the national furor over opioid prescribing, the Academy of Integrative Pain Management provides a timely alternative for practitioners to learn a better way," noted the press release.